How Pinterest Can Take Your Business From Good To Great

How Pinterest Can Take Your Business From Good To Great

This post includes affiliate links and I will receive compensation (at no additional cost to you) if you make a purchase! Click here to read my affiliate disclosure.


In the digital word, Pinterest is dominating the field. If you've ever spent some of your downtime scrolling through everything that Pinterest has in your smart feed, you can easily see that everyone who has any type of blog or online business uses Pinterest. And with good reason.

Millions of people visit Pinterest each and every hour, and if you're an online business, you want some of that traffic.  Is it possible for Pinterest to take your online business from good to great? 100% yes, without a doubt. I want to tell and show you how!

Here’s how Pinterest can take your business from good to great:

First and foremost, you need to understand that Pinterest is a long game. Changes won't happen overnight, and you have to be able to be consistent in your Pinterest plan. That being said, there are simple steps that you can take to catapult your business from good to great. 

If you are pinning and posting for your business, you need to have a business account.

Plain and simple, you need to have your business account set up to reflect the name of your online business. If you want to have your own personal account, that's completely fine, but please, please, please...set up a business account. Not only will it show your customers your niche and what you like, but it will also help to establish your brand and your name as well.

Be consistent in your pinning.

"Remembering" to pin on Pinterest every once in a while just isn't going to cut it. If you want results, Pinterest rewards those who are consistently active. Many people feel that the "sweet spot" for Pinterest pinning is to follow the 80/20 rule where you pin 80% of other's pins and 20% of your own on a daily basis. The thoughts are out on that one as some report that they have success with other strategies instead. If you want to pin more of yours than that then just be certain to sprinkle in a few of other people's pins as well throughout. 

Create epic pins that people want to click on

Do me a quick favor...take a quick look at your Pinterest feed. More than likely, you see a lot of pins...but how many of them are actually catching your eye? If you don't have any that just make you stop in your tracks, that just shows you how important it is that you HAVE to create pins that stand out. HAVE to. There are probably thousands of recipes on Pinterest for Halloween cookies, so what will your pin have that will make it more "clickable" and "shareable" than others. If I had the magic answer to that one, I'd share it with you… but what I can tell you is that people won't waste their time clicking on pins that don't stand out. They just don't.

To find the sweet spot for what works with your pins takes practice. And practice can definitely make perfect. Always create MULTIPLE pins for your posts and products and use your analytics to track and see what performs better. Remember that it can take weeks for a pin to truly take off and go "viral" so don't set your expectations high for immediate results. 

If you are hoping to take your Pinterest from good to great, you can absolutely make it a reality. Follow the simple steps outlined here and be diligent in your work. Remember... Pinterest is an online visual search engine, so think about that when you are writing out your keywords in your descriptions. Use the appropriate hashtags and make certain that you're consistent with your content.

Baby steps will turn into huge leaps for the growth of your Pinterest traffic! 

If you’re looking for some help and need a little kickstart, I can definitely help you! I currently offer a Pinterest Set Up & Organization package that will set you up for success and jumpstart that growth that you’re looking for. Click here to learn more.


This post includes affiliate links and I will receive compensation (at no additional cost to you) if you make a purchase! Click here to read my affiliate disclosure.


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The Sunny Journal

The Sunny Journal

How 40+ Professional Bloggers Grew Their Highly Successful Blogs

How 40+ Professional Bloggers Grew Their Highly Successful Blogs