3 Ways That Pinterest Can Increase Your Traffic
It's no secret that Pinterest is taking the social media world by storm. Seriously. Everywhere you like, literally everything in pinnable. And with good reason, right? If you see something that is a good idea, or something that you want to read later, you pin it. That way, you don't have to search for it again, and it's conveniently saved for when you happen to have the time. Pinterest knows what they are doing.
So many people tend to think of Pinterest as a "recipe or craft site", but they couldn't be more wrong. Pinterest is a search engine, just like Google or Yahoo, except it's more visual and relies on pretty pins and pictures to drive traffic. Words are still important, but not the focal point for people scrolling through their feeds.
If you are a business and are stumped on ways that Pinterest can increase your traffic to your site, check out a few suggestions on how to make Pinterest work for you!
Here are 3 things you can do on Pinterest to increase your traffic:
Create boards that convert.
With Pinterest, anything and everything pinned, has to be pinned to "something", right? Boards with keywords about what your business is or does are important! If you are wanting to drive traffic to your site for work at home jobs, then you should have a board titled, "Work at Home Jobs". Sounds simple, right? Honestly, it can be!
You don't have to remake the wheel here, but you do need to be consistent and precise with what you implement. Then, once you create those boards, start pinning pins that are relevant to them. The more that pin, Pinterest will eventually start to "reward" you and your own created pins will start to show up in the news feed as well. And what that means is that your pins will start to lead people to your site, causing an increase in your traffic! Keep in mind that Pinterest isn't a quick game, but if you are in it for the long haul, it will pay off!
Make your pins pretty.
Seriously, this is important. No one wants to click on a pin that looks like it was thrown together in about 2 seconds... Bright colors, easy-to-read font, and amazing stock photos that are eye-appealing are SUPER important for Pinterest. Create pins that people like, with great clickable headlines, and you'll start to notice an increase in traffic to your site as well! Plus, other bloggers and businesses are more likely to repin pins that are pretty as well, so keep that in mind for maximum exposure!
Have your own personal board be the first board the people will see.
Pinterest gives you the option to have your own board "showcased" on your profile. That way, if someone clicks over to you to see what you pin, your own personal pins and board will be the first thing that they see. And honestly, that is super important because if your pins are sprinkled throughout everyone else's pins, it makes it harder for yours to stand out on your own page. Always have a "Best of (your business name)" board located at the top of your Pinterest profile. That way, it's obvious that all of those pins that are pinned to that board are ones that you have made for your site.
Pinterest may look and sound confusing, but once you get the hang of it, it's really fairly simple! Try the tips above and give it a little bit to work through their system. More than likely, you'll start seeing an increase in traffic just be these small and simple changes! And if you find that they are working, keep using them because if it isn't broken, don't fix it!
Need help setting up or organizing your Pinterest profile? Work with me!
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